Nike asked us to develop a FreeCard for the existing
"Always on the run" campaign.
The idea was to create a card that you could use, so we came up with those
classic door badges that you know from hotelroom doors. The message on those
cards again transported the campaign's basic idea: Always on the run.
W&V Magazine awarded this Card the most creative in 2006.
Due to the success of the card, Nike decided to produce it for Germany and
Switzerland also.
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